Pioneering comprehensive B2C & B2B product strategies, proven to enhance conversion rates and core product metrics.

Strategic Thinking Before Design, Illustrated with 3 Furniture Case Studies.

Root causes of poorly performing pages impacting revenue.

Process and Solution

Hidden merchandising opportunities. UX approach baked by data.

Solved optimization problem, elevating AOV

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#ecommerce #research #redesign #crocs #checkout #optimization #uxwireframes

Optimizing Cart Upsell. 16% increase in Average Order Value and 15% lift in Revenue.A/B test Case Study

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● Everything designed from scratch.
● Hours of case studies and customer development sessions.
● Tech experts explained unobvious features that helped me gain more knowledge on how to design flawless experience.

Behind the Scenes

#ecommerce #electronics #case study #ux #lenovo

2 weeks on a deep understanding of how the jewelry market works. How the target audience chooses Pandora among competitors and brand philosophy.

Visit Pandora

#ecommerce #jewelry #ux

In Lead Generation and Acquisition, I turn complexities into clear solutions, solving unique challenges.

B2B: Targeting the right audience for landing pages

Solved the problem of irrelevant content for TA, led to higher conversions.

Process and outcomes

B2C: Expedia new landing pages opportunities

Discovered unobvious queries with less competition, helping acquiring medium intent TA

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Redesigned from scratch. 5 days to learn new domain with the aim to help operators reduce time to react on issues including a bunch of usability fixes.
Extensive researches under the hood.

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#Research #Predictive maintenance #SAAS #B2B

You should always keep in focus on predictive maintenance so align exploration to this specific domain.

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#Transportations and logistics #Predictive maintenance #Research

Redesigned from scratch.Extensible data exploration using financial reports, customer development sessions, feedback from support.

I was involved in choosing the appropriate development team and took an active part in the end-to-end process until launch.

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The most up to date insightful platform to understand how to market a product based on user reviews

#SAAS #Retail Analytics #Research

The main problem was not a clear understanding of users' behavior patterns.Wile redesigning we discovered that people also trigger when they see more concise information about each escape room.

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#E-commerce #Entertainment #Conversion Rate Optimization

Theme:

Work:

ML Photography

Type:

Predictive photo

Time

85 hours

Out of 103 teams, we won a 3rd place. Filed 2 patents for the technology.