• Illustration

    For 15 years, I have been pioneering comprehensive B2C & B2B Product UX strategies, proven to enhance conversion rates and core product metrics.

I leverage cross-domain expertise with scientific methods for effective problem-solving. If you're focused on visual details, my approach, which prioritizes holistic product success, might differ from your needs.

Illustration

A Day in UX Product Design: Strategic Thinking Before Design, Illustrated with 3 Furniture Case Studies.

Root causes of poorly performing pages impacting revenue.

Illustration

Hidden merchandising opportunities. UX approach baked by data.

Solved optimization problem, elevating AOV

CROCS.com online store. Completely new checkout optimization approach.

 Main feature is all-in-one page for everything needed to complete purchase.

#ecommerce #research #redesign #crocs #checkout #optimization #uxwireframes

Official Lenovo. Custom edition for Ukrainian market. 3x Turnover in 1 year.

● Everything designed from scratch.
● Hours of case studies and customer development sessions.
● Tech experts explained unobvious features that helped me gain more knowledge on how to design flawless experience.

#ecommerce #electronics #case study #ux #lenovo

Lenovo Official Ukraine

Official PANDORA Special edition for the Ukrainian market. 6 months. 20% lift in conversion. Above market benchmarks

2 weeks on a deep understanding of how the jewelry market works. How the target audience chooses Pandora among competitors and brand philosophy.

#ecommerce #jewelry #ux

PANDORA SPECIAL DESIGN FOR UKRAINE

  • Illustration

    In Lead Generation and Acquisition, I turn complexities into clear solutions, solving unique challenges.

Illustration

B2B: Targeting the right audience for landing pages

Solved the problem of irrelevant content for TA, led to higher conversions.

Illustration

B2C: Expedia new landing pages opportunities

Discovered unobvious queries with less competition, helping acquiring medium intent TA

Smart maintenance SAAS solution for railroad switches.

A new approach in design for asset operators that control assets' health and manage occurred and predicted issues with maintenance team.

Redesigned from scratch. 5 days to learn new domain with the aim to help operators reduce time to react on issues including a bunch of usability fixes.
Extensive researches under the hood.

#Research #Predictive maintenance #SAAS #B2B

SMART MAINTENANCE FOR RAILROAD SWITCHES

Japanese railroads research how to apply smart maintenance solutions

My personal approaches to understand how to apply sensors to decrease operational costs for different railway operators.

You should always keep in focus on predictive maintenance so align exploration to this specific domain.

#Transportations and logistics #Predictive maintenance #Research

RESEARCH ON JAPANESE RAILROADS

GS Diamonds Australian jewelry online store

Now GS Diamonds' usability is far better than it's main world-known competitors like BlueNile and James Allen.

Redesigned from scratch.Extensible data exploration using financial reports, customer development sessions, feedback from support.

I was involved in choosing the appropriate development team and took an active part in the end-to-end process until launch.

BEAUTY SAVES THE WORLD

Analytical-insightful SAAS platform Reviewscanner

The most up to date insightful platform to understand how to market a product based on user reviews

#SAAS #Retail Analytics #Research

ACTIONABLE INSIGHTS FROM PRODUCT REVIEWS

Plan B Berlin-based Escape rooms challenges.

Completely redesigned whole user flow due to new products like VR games and booking system updates.

The main problem was not a clear understanding of users' behavior patterns.Wile redesigning we discovered that people also trigger when they see more concise information about each escape room.

#E-commerce #Entertainment #Conversion Rate Optimization

GET READY FOR THE NEXT QUEST

Smart photo composition using AI suggestions

The hardest part in the 48 hours challenge to gather the dev team. Idea to increase photographers' productivity, save time and money using AI suggestions.

Theme:

ML

Work:

ML Photography

Type:

Predictive photo

Time

85 hours

Out of 103 teams, we won a 3rd place. Filed 2 patents for the technology.

AI PHOTO COMPOSITION HACKATHON

London HackXLR8 Hackathon

The hardest part in the 48 hours challenge to gather the dev team. Idea to increase photographers' productivity, save time and money using AI suggestions. Food photographers' solution to improve composition. We save hours of routine work.

Theme:

ML

Work:

ML Photography

Type:

Predictive photo

Time

24 hours

Real-time AI based suggestions for Lighting and well-composed photos.

10 times Faster way to make Fantastic composition.

Food photographers' solution to improve composition. We save hours of routine work.

How it works:
1, We recognize main objects on your scene.
2. AI searches for the best composed images
3. You get real-time food photo suggestions

Presentation

24 hours team coding challenge